Marketing communication metrics for social media
نویسندگان
چکیده
منابع مشابه
Marketing communication metrics for social media
The objective of this paper is to develop a conceptual framework for measuring the effectiveness of social media marketing communications. With recent advances in information and communications technology, especially in social collaboration technologies, both academics and practitioners rethink whether the existing marketing communications performance metrics are still valid in the changing com...
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This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University...
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ژورنال
عنوان ژورنال: International Journal of Technology Marketing
سال: 2011
ISSN: 1741-878X,1741-8798
DOI: 10.1504/ijtmkt.2011.045911